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Target Student Profiling

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Target Student Profiling: Innovation Ads has found that retention begins with the admissions process. In order to ensure that more students apply, enroll and graduate, it is imperative to effectively target the right student. Innovation Ads has developed and refined a variety of services and technologies that allow us to market exclusively to the students that are most likely to apply, enroll, and graduate. Target Student Profiling is carried out in a series of steps:

Innovation Ads media planning team will work together with the University to create the profile of the “target student”.
Next, the media planning team will analyze the demographic and psychographic information of the “target student” to determine which type of advertisements and content are most likely to generate interest and response.
Once a profile is compiled, and advertisements are created, the media planning team provides a detailed report to the media buying team and Innovation Ads’ team of qualified content writers.
Innovation Ads’ Media Buying team allocates approved materials on the portals that are most likely to attract the “ideal student”, while Innovation Ads’ team of content writers begin to create unique keyword-rich content that will draw the “ideal student” to landing pages via organic search.