Proprietary Validation Software 'Watchdog' Improves Quality of Education Leads

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Innovation Ads Launches the Proprietary Validation Software 'Watchdog' to Improve the Quality of Education Leads & Enrollment Marketing Campaigns

NEW YORK, April 2 /PRNewswire-FirstCall/ -- Innovation ads announced the launch of the proprietary validation software "Watchdog". Watchdog was created in order to increase the speed and precision of academic lead validation.

"While other validation systems may fail education leads because the student requested a certificate rather than a degree -- a pretty common mistake -- Watchdog provides another level of human validation. Our software allows us to assign specific fail-points on a micro-level while giving one person access to review flagged-leads from a high-level user-friendly interface," explained Scott Kilroy, Technology Director. "Some validation systems are too stringent or take too long; Watchdog allows us to easily adjust fail-points on behalf of our clients in a matter of minutes or hours."

Once Innovation ads distributes Enrollment Marketing materials, prospective students respond by filling out online forms. Watchdog monitors these forms, checking for suspicious leads, such as the IP address the lead was sent from, the time the lead was posted, and more. Watchdog groups duplicate information together -- for instance, if 25 leads come from the same IP address, or if 7 people live on "123 street" --and flags these groups for review without failing them.

Feature Benefit Easily adjustable fail-points Allows more leads to be accepted Analytic filter Flags or fails leads of questionable or poor quality, reducing cost Hourly/daily reporting Maximizes the value of each campaign by resolving problems quickly "We designed Watchdog with a an analytical filter that detects problems in a human-like way -- for instance, Watchdog caught a publisher that was slowly feeding us old leads in batches that were organized in alphabetical order according to last name." Mr. Kilroy smirked, "So, in addition to improving the quality of education leads and enrollment marketing campaigns, I like to think that our software is improving the integrity of the education lead generation industry."

About Innovation Ads

Innovationads.com is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate internet portals, the second largest DRTV media buying capacities in the US, The Academic Advising Center, and proprietary enrollment management software. http://www.innovationads.com/pr is headquartered in New York, New York.

Website: http://www.innovationads.com/press