NEW YORK, April 22 /PRNewswire/ -- Innovation Ads, Inc.
(http://www.InnovationAds.com/pr), an interactive marketing and media services company, announced the exciting addition of two new team members: Gene Kavner and Rick Stewart. Gene Kavner will be joining Innovation Ads as Vice President of Internet Marketing, while Mr. Stewart will be assuming the role of Vice President of Finance.
"Over the past 6-8 months we've undergone a period of strong growth," commented Michael Lastoria, CEO and co-founder of Innovation Ads (http://www.InnovationAds.com/pr). "We decided to bring on more top talent in order to accelerate current growth, as well as further enhance our ability to capitalize on opportunities that we have yet to encounter."
Rick Stewart comes to Innovation Ads with more than 20 years of finance, operations and auditing experience. Prior to Innovation Ads Rick served as Vice President of Royalty Finance Operations at Warner Music Group. Before Warner, Rick was Chief Audit Executive of the New York City Department of Education. Mr. Stewart also has held financial and operations positions at Equisearch, Entex and IBM.
"Innovation Ads represents a unique challenge, as the Company is in the midst of a critical growth phase; I'm excited to help lay a foundation that will support Innovation Ads (http://www.InnovationAds.com/pr) as it continues to scale," said Mr. Stewart.
Mr. Gene Kavner also comes to Innovation Ads with years of online marketing experience. Before Innovation Ads (http://www.InnovationAds.com/pr), Mr. Kavner was the world-wide director of Amazon Associates, the world's largest and most successful affiliate program. Mr. Kavner also spent seven years with Microsoft as one of the chief architects of MSN. In addition to these positions, Gene also founded Web 300, Inc. one of Internet's most popular Internet accelerators, generating over 10 Million installations and the Best Class award from PC World Magazine.
"I am very impressed with the team at Innovation Ads (http://www.InnovationAds.com/pr) and am excited to contribute to the Company's growth. I'm looking forward to using my skill and experience as an entrepreneur to help drive Innovation Ads forward," said Mr. Kavner.
About http://www.InnovationAds.com/pr:
http://www.InnovationAds.com/pr was established in October of 2002 as a lead generation firm servicing corporate brands, and colleges and universities. Today, http://www.InnovationAds.com/pr services the world's leading brands by leveraging proprietary interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietary and affiliate portals, and robust DRTV media planning and buying capacities.
Contact:
Patrick Sutton, VP- Marketing, Communications & Enrollment Management
Innovation Ads, Inc.
212-509-5218 Ext. 214
PatrickS@innovationads.com
(http://www.InnovationAds.com/pr), an interactive marketing and media services company, announced the exciting addition of two new team members: Gene Kavner and Rick Stewart. Gene Kavner will be joining Innovation Ads as Vice President of Internet Marketing, while Mr. Stewart will be assuming the role of Vice President of Finance.
"Over the past 6-8 months we've undergone a period of strong growth," commented Michael Lastoria, CEO and co-founder of Innovation Ads (http://www.InnovationAds.com/pr). "We decided to bring on more top talent in order to accelerate current growth, as well as further enhance our ability to capitalize on opportunities that we have yet to encounter."
Rick Stewart comes to Innovation Ads with more than 20 years of finance, operations and auditing experience. Prior to Innovation Ads Rick served as Vice President of Royalty Finance Operations at Warner Music Group. Before Warner, Rick was Chief Audit Executive of the New York City Department of Education. Mr. Stewart also has held financial and operations positions at Equisearch, Entex and IBM.
"Innovation Ads represents a unique challenge, as the Company is in the midst of a critical growth phase; I'm excited to help lay a foundation that will support Innovation Ads (http://www.InnovationAds.com/pr) as it continues to scale," said Mr. Stewart.
Mr. Gene Kavner also comes to Innovation Ads with years of online marketing experience. Before Innovation Ads (http://www.InnovationAds.com/pr), Mr. Kavner was the world-wide director of Amazon Associates, the world's largest and most successful affiliate program. Mr. Kavner also spent seven years with Microsoft as one of the chief architects of MSN. In addition to these positions, Gene also founded Web 300, Inc. one of Internet's most popular Internet accelerators, generating over 10 Million installations and the Best Class award from PC World Magazine.
"I am very impressed with the team at Innovation Ads (http://www.InnovationAds.com/pr) and am excited to contribute to the Company's growth. I'm looking forward to using my skill and experience as an entrepreneur to help drive Innovation Ads forward," said Mr. Kavner.
About http://www.InnovationAds.com/pr:
http://www.InnovationAds.com/pr was established in October of 2002 as a lead generation firm servicing corporate brands, and colleges and universities. Today, http://www.InnovationAds.com/pr services the world's leading brands by leveraging proprietary interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietary and affiliate portals, and robust DRTV media planning and buying capacities.
Contact:
Patrick Sutton, VP- Marketing, Communications & Enrollment Management
Innovation Ads, Inc.
212-509-5218 Ext. 214
PatrickS@innovationads.com
Innovation Ads, Inc., Launches Customer Acquisition Division
NEW YORK, April 7, 2008 /PRNewswire/ -- This month, Innovation Ads, Inc., a leading interactive marketing and media services company, launched the Customer Acquisition division. The Customer Acquisition (CA) division specializes in providing the most efficient connection between individuals searching for relevant products and services, and the world's leading brands.
The Customer Acquisition division connects product and service providers with prospective consumers by using a number of measurable interactive marketing strategies, including but not limited to:
Consumers benefit from the services of the Customer Acquisition division by seeing relevant, targeted advertisements while using the Internet. Once a prospective consumer views an advertisement and clicks, he/she is delivered to a form that captures the consumer's information. Once submitted, this information is available in real time to the company that is promoting the product or service. This real-time reporting ensures that each partner that works with http://www.InnovationAds.com/pr has access to up-to-the-minute results on campaign cost and efficiency.
In addition to the interactive marketing services that the CA division offers, http://www.InnovationAds.com/pr also owns and operates a contact center which allows for real-time follow up with interested consumers. By combining lead generation and lead follow up, http://www.InnovationAds.com/pr provides its partners with the ability to completely outsource the task of marketing. Additionally, by working on a cost-per-acquisition model, the Customer Acquisition division provides businesses of all types with the ability to realize new growth, while keeping a close watch on ROI.
About InnovationAds.com/pr
http://www.InnovationAds.com/pr was established in October of 2002 as a lead generation firm servicing corporate brands as well as colleges and universities. Today, http://www.InnovationAds.com/pr services the world's leading brands by leveraging interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietar and affiliate portals and the second largest media buying capacities in the Direct Response Television industry.
NEW YORK, April 7, 2008 /PRNewswire/ -- This month, Innovation Ads, Inc., a leading interactive marketing and media services company, launched the Customer Acquisition division. The Customer Acquisition (CA) division specializes in providing the most efficient connection between individuals searching for relevant products and services, and the world's leading brands.
The Customer Acquisition division connects product and service providers with prospective consumers by using a number of measurable interactive marketing strategies, including but not limited to:
- Co-Registration
- Online Lead Generation
- Email Marketing
- Affiliate Marketing
Consumers benefit from the services of the Customer Acquisition division by seeing relevant, targeted advertisements while using the Internet. Once a prospective consumer views an advertisement and clicks, he/she is delivered to a form that captures the consumer's information. Once submitted, this information is available in real time to the company that is promoting the product or service. This real-time reporting ensures that each partner that works with http://www.InnovationAds.com/pr has access to up-to-the-minute results on campaign cost and efficiency.
In addition to the interactive marketing services that the CA division offers, http://www.InnovationAds.com/pr also owns and operates a contact center which allows for real-time follow up with interested consumers. By combining lead generation and lead follow up, http://www.InnovationAds.com/pr provides its partners with the ability to completely outsource the task of marketing. Additionally, by working on a cost-per-acquisition model, the Customer Acquisition division provides businesses of all types with the ability to realize new growth, while keeping a close watch on ROI.
About InnovationAds.com/pr
http://www.InnovationAds.com/pr was established in October of 2002 as a lead generation firm servicing corporate brands as well as colleges and universities. Today, http://www.InnovationAds.com/pr services the world's leading brands by leveraging interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietar and affiliate portals and the second largest media buying capacities in the Direct Response Television industry.
Innovation Ads, Inc., to Launch TUI University Enrollment Campaign
NEW YORK, Dec. 28 — Innovation Ads, Inc., a provider of enrollment management solutions for colleges and universities, announced today that it will launch a comprehensive enrollment campaign for California-based TUI University in January. Innovation Ads (www.innovationads.com/press), which is now TUI University's advertising agency of record, will leverage its multichannel Direct Response Enrollment Marketing Network of proprietary and affiliate education-based portals and leading-edge technology to drive more student enrollments at the California-based online university's undergraduate and graduate programs.
As part of its work with TUI University, Innovation Ads has developed a comprehensive media plan that includes a range of marketing materials and advertising on television and the Web. Innovation Ads will also tap The Academic Advising Center (TAAC), the company's academic center staffed by enrollment specialists, to assist prospective students in applying to TUI University. By drawing on its expertise and proprietary technology, Innovation Ads will increase enrollment at the university at a lower cost per start.
"TUI University is pleased to collaborate with Innovation Ads to expand the recruitment of new students," said Dr. Yoram Neumann, President and Chief Executive Officer of TUI University. "Our shared goal for TUI University will allow the university to continue its long term commitment to be responsive to the educational needs of diverse learners".
TUI University, formerly Touro University International, is a leading online postsecondary university, regionally accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges. Its technology-enabled online learning model and solutions provide a convenient, cost-effective, and high-quality education with programs that lead to bachelor's, master's, and doctoral degrees in business administration, health sciences, education, and information systems.
About Innovationads.com
Innovation Ads is a comprehensive enrollment management solutions provider. The company helps colleges and universities to generate applications and enrollments by leveraging a network of more than 600 proprietary and affiliate Internet portals, the second-largest DRTV media buying capacity in the country, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Web site: http://www.innovationads.com/press
Patrick Sutton, VP Marketing, Communications & Enrollment Management, Innovation Ads, Inc., +1-212-509-5218, Ext 214, or Fax, +1-646-452-8607, PatrickS@innovationads.com
NEW YORK, Dec. 28 — Innovation Ads, Inc., a provider of enrollment management solutions for colleges and universities, announced today that it will launch a comprehensive enrollment campaign for California-based TUI University in January. Innovation Ads (www.innovationads.com/press), which is now TUI University's advertising agency of record, will leverage its multichannel Direct Response Enrollment Marketing Network of proprietary and affiliate education-based portals and leading-edge technology to drive more student enrollments at the California-based online university's undergraduate and graduate programs.
As part of its work with TUI University, Innovation Ads has developed a comprehensive media plan that includes a range of marketing materials and advertising on television and the Web. Innovation Ads will also tap The Academic Advising Center (TAAC), the company's academic center staffed by enrollment specialists, to assist prospective students in applying to TUI University. By drawing on its expertise and proprietary technology, Innovation Ads will increase enrollment at the university at a lower cost per start.
"TUI University is pleased to collaborate with Innovation Ads to expand the recruitment of new students," said Dr. Yoram Neumann, President and Chief Executive Officer of TUI University. "Our shared goal for TUI University will allow the university to continue its long term commitment to be responsive to the educational needs of diverse learners".
TUI University, formerly Touro University International, is a leading online postsecondary university, regionally accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges. Its technology-enabled online learning model and solutions provide a convenient, cost-effective, and high-quality education with programs that lead to bachelor's, master's, and doctoral degrees in business administration, health sciences, education, and information systems.
About Innovationads.com
Innovation Ads is a comprehensive enrollment management solutions provider. The company helps colleges and universities to generate applications and enrollments by leveraging a network of more than 600 proprietary and affiliate Internet portals, the second-largest DRTV media buying capacity in the country, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Web site: http://www.innovationads.com/press
Patrick Sutton, VP Marketing, Communications & Enrollment Management, Innovation Ads, Inc., +1-212-509-5218, Ext 214, or Fax, +1-646-452-8607, PatrickS@innovationads.com
Innovation Ads, Inc. Unveils New And Improved Careers and Education Web Site
NEW YORK, Nov. 23 /PRNewswire/ -- This month Innovation Ads, Inc., a provider of enrollment management solutions, launched a new and improved version of the Company's education portal, http://www.CareersandEducation.com/pr. The portal connects prospective students with colleges and universities.
Students searching for a quality education-online or in person-have the ability to find information on: tuition; enrollment percentages; academic life; what the social life is like; what the faculty is like; the average GPA of students; and the availability of scholarships and financial aid and more! Further http://www.CareersandEducation.com/pr benefits prospective students by allowing them to see a real world preview of the school they would like to attend: students can avoid flights and hotels, yet still find enough information to determine whether or not their school of choice has everything they're looking for.
"Our goal is to provide value to our end users-whether these are students, or schools" said Michael Berman, Search Engine Manager at http://www.Innovationads.com/pr, "We add value to students by providing them with helpful information on schools, courses, and more. On the other end, we add value to schools by giving them access to a top quality space where they can display their school's name, courses, programs, content and more."
Colleges and Universities wishing to increase enrollments can reach prospective students by using the "add your school" function on http://www.CareersandEducation.com/pr. Colleges and universities can post information for free to reach more prospective students as they search for where to attend school.By providing students with access to information on colleges and universities, while simultaneously helping these schools to increase enrollments, the new and improved http://www.CareersandEducation.com/pr adds value to the education industry. Log on to http://www.CareersandEducation.com/pr today if you're a university trying to increase enrollments, or if you're a student trying to find a school!
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a robust network of proprietary internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Contact Patrick Sutton, VP Enrollment Management 233 Broadway, 21st Floor, New York, NY 10279 Ph: 212.509.5218 ext 214| Fax: 646.452.8607 Comprehensive Enrollment Management Services
NEW YORK, Nov. 23 /PRNewswire/ -- This month Innovation Ads, Inc., a provider of enrollment management solutions, launched a new and improved version of the Company's education portal, http://www.CareersandEducation.com/pr. The portal connects prospective students with colleges and universities.
Students searching for a quality education-online or in person-have the ability to find information on: tuition; enrollment percentages; academic life; what the social life is like; what the faculty is like; the average GPA of students; and the availability of scholarships and financial aid and more! Further http://www.CareersandEducation.com/pr benefits prospective students by allowing them to see a real world preview of the school they would like to attend: students can avoid flights and hotels, yet still find enough information to determine whether or not their school of choice has everything they're looking for.
"Our goal is to provide value to our end users-whether these are students, or schools" said Michael Berman, Search Engine Manager at http://www.Innovationads.com/pr, "We add value to students by providing them with helpful information on schools, courses, and more. On the other end, we add value to schools by giving them access to a top quality space where they can display their school's name, courses, programs, content and more."
Colleges and Universities wishing to increase enrollments can reach prospective students by using the "add your school" function on http://www.CareersandEducation.com/pr. Colleges and universities can post information for free to reach more prospective students as they search for where to attend school.By providing students with access to information on colleges and universities, while simultaneously helping these schools to increase enrollments, the new and improved http://www.CareersandEducation.com/pr adds value to the education industry. Log on to http://www.CareersandEducation.com/pr today if you're a university trying to increase enrollments, or if you're a student trying to find a school!
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a robust network of proprietary internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Contact Patrick Sutton, VP Enrollment Management 233 Broadway, 21st Floor, New York, NY 10279 Ph: 212.509.5218 ext 214| Fax: 646.452.8607 Comprehensive Enrollment Management Services
Innovation Ads, Inc. Welcomes Ed Clark and David Eby As Senior Enrollment Management Consultants
September 17, 2007/New York — This month Innovation Ads, Inc., a provider of enrollment management solutions, welcomed Ed Clark and David Eby to the agency's directorial team. Both joined the Company as Senior Enrollment Management Consultants, bringing their combined administrative expertise in higher education to Innovation Ads' enrollment management.
Ed Clark has held the positions of Admissions Counselor and Dean of Enrollment Management at Elmira College. Clark has also been the Vice President of Enrollment Management at Lenoir-Rhyne College and Gardner Webb University. Clark was selected as National Director of Financial Aid for the National Education Center (NEC) in Southern California, and has been the Director of Admissions for DeVry University's three schools in the Denver-Colorado Springs area. In 2004, Clark was selected as Campus President for Strayer University’s new Tampa campus. Most recently, he was Campus President for Lincoln College of Technology's Norcross Campus, and is also the author and National Director of the Council of Independent College's Tuition Exchange Program.
David Eby has been Senior Director of Admissions for Westwood College Online, where he began the Admissions Department and helped grow the Admissions team to over 160 representatives and multiple online program offerings. As President of Anthem College Online, he developed the admissions process, internal campus operations, and a competitive market analysis. As the recent Vice President of Enrollment Management for Jones International University, Eby was responsible for the development of the Admissions team, Academic Service team, and Marketing.
Now at Innovation Ads, both Clark and Eby are contributing their enrollment management experience with an array of institution types to the needs of Innovation Ads' clients. With the addition of Clark and Eby to Innovation Ads, Inc., the company looks forward to further expanding its ability to assist schools with increasing their applications and enrollments.
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Contact:
Patrick Sutton, VP Marketing, Communications & Enrollment Management 233 Broadway, 21st Floor, New York, NY 10279 Ph: 212.509.5218 ext 214| Fax: 646.452.8607 Comprehensive Enrollment Management Services
September 17, 2007/New York — This month Innovation Ads, Inc., a provider of enrollment management solutions, welcomed Ed Clark and David Eby to the agency's directorial team. Both joined the Company as Senior Enrollment Management Consultants, bringing their combined administrative expertise in higher education to Innovation Ads' enrollment management.
Ed Clark has held the positions of Admissions Counselor and Dean of Enrollment Management at Elmira College. Clark has also been the Vice President of Enrollment Management at Lenoir-Rhyne College and Gardner Webb University. Clark was selected as National Director of Financial Aid for the National Education Center (NEC) in Southern California, and has been the Director of Admissions for DeVry University's three schools in the Denver-Colorado Springs area. In 2004, Clark was selected as Campus President for Strayer University’s new Tampa campus. Most recently, he was Campus President for Lincoln College of Technology's Norcross Campus, and is also the author and National Director of the Council of Independent College's Tuition Exchange Program.
David Eby has been Senior Director of Admissions for Westwood College Online, where he began the Admissions Department and helped grow the Admissions team to over 160 representatives and multiple online program offerings. As President of Anthem College Online, he developed the admissions process, internal campus operations, and a competitive market analysis. As the recent Vice President of Enrollment Management for Jones International University, Eby was responsible for the development of the Admissions team, Academic Service team, and Marketing.
Now at Innovation Ads, both Clark and Eby are contributing their enrollment management experience with an array of institution types to the needs of Innovation Ads' clients. With the addition of Clark and Eby to Innovation Ads, Inc., the company looks forward to further expanding its ability to assist schools with increasing their applications and enrollments.
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Contact:
Patrick Sutton, VP Marketing, Communications & Enrollment Management 233 Broadway, 21st Floor, New York, NY 10279 Ph: 212.509.5218 ext 214| Fax: 646.452.8607 Comprehensive Enrollment Management Services
Innovation Ads, Inc. Appoints Jason Scott as Chief Information Officer
September 7, 2007/ New York-- Innovation Ads Inc., a provider of enrollment management solutions, has named Jason Scott as Chief Information Officer. As CIO, Scott will be responsible for the entire IT infrastructure, including all internal and external applications, at Innovation Ads.
Bringing more than ten years of Fortune 100 IT experience to Innovation Ads, Mr. Scott formerly held the title of Director of Electronic Customer Solutions for Corporate Express. There he led the design of Corporate Express' proprietary Printuition print management suite. Over the past decade, Mr. Scott has also been the primary developer of a full enterprise resource planning system. He also developed an enterprise ecommerce engine handling more than 40,000 customers and transacting more than $2.5M in sales per day. In addition, he has built custom procurement solutions for healthcare providers, government and financial institutions, and retail chains. At Innovation Ads, Mr. Scott will focus on leveraging Innovation Ads' technology in order to further solidify the Company’s position in the enrollment management industry.
To meet the varied technological needs of Innovation Ads clients, Mr. Scott will also work to enhance the company's proprietary iPMS© software. Innovation Ads’ exclusive iPMS© system enables the company’s clients to build and manage their own advertising campaigns; clients can to track, analyze, and determine which marketing approaches are most effective. Scott's primary focus will be on the customer-related aspects of enhancing and designing such software. "In line with the culture and long-term vision at Innovation Ads," said Scott, "my goal is to leverage our technology to better serve our customers and to create better advertising opportunities for them. Everything we do is designed to provide increased value to our clients."
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York. Website: http://www.innovationads.com/press
Contact
Patrick Sutton, VP Marketing, Communications & Enrollment Management
233 Broadway, 21st Floor, New York, NY 10279
Ph: 212.509.5218 ext 214| Fax: 646.452.8607
Comprehensive Enrollment Management Services
September 7, 2007/ New York-- Innovation Ads Inc., a provider of enrollment management solutions, has named Jason Scott as Chief Information Officer. As CIO, Scott will be responsible for the entire IT infrastructure, including all internal and external applications, at Innovation Ads.
Bringing more than ten years of Fortune 100 IT experience to Innovation Ads, Mr. Scott formerly held the title of Director of Electronic Customer Solutions for Corporate Express. There he led the design of Corporate Express' proprietary Printuition print management suite. Over the past decade, Mr. Scott has also been the primary developer of a full enterprise resource planning system. He also developed an enterprise ecommerce engine handling more than 40,000 customers and transacting more than $2.5M in sales per day. In addition, he has built custom procurement solutions for healthcare providers, government and financial institutions, and retail chains. At Innovation Ads, Mr. Scott will focus on leveraging Innovation Ads' technology in order to further solidify the Company’s position in the enrollment management industry.
To meet the varied technological needs of Innovation Ads clients, Mr. Scott will also work to enhance the company's proprietary iPMS© software. Innovation Ads’ exclusive iPMS© system enables the company’s clients to build and manage their own advertising campaigns; clients can to track, analyze, and determine which marketing approaches are most effective. Scott's primary focus will be on the customer-related aspects of enhancing and designing such software. "In line with the culture and long-term vision at Innovation Ads," said Scott, "my goal is to leverage our technology to better serve our customers and to create better advertising opportunities for them. Everything we do is designed to provide increased value to our clients."
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York. Website: http://www.innovationads.com/press
Contact
Patrick Sutton, VP Marketing, Communications & Enrollment Management
233 Broadway, 21st Floor, New York, NY 10279
Ph: 212.509.5218 ext 214| Fax: 646.452.8607
Comprehensive Enrollment Management Services
Innovation Ads, Inc. Launches "My Advisor" Online Academic Advising Chat
NEW YORK, August 24/PRNewswire/: This month www.innovationads.com/press, a provider of enrollment management solutions, is helping prospective college students ease the overwhelming decision of choosing a school. The company has launched its new online live-chat academic advising system for prospective college students, to be featured on CareersandEducation.com.
The live-chat academic advising feature, to be called "My Advisor," allows viewers who are logged-on to CareersAndEducation.com to engage in an online messaging session from the website. When viewing a page dedicated to a specific college or university, prospective students can type to a trained advisor at the www.innovationads.com/press Florida-based Academic Advising Center. If the student is interested in applying, The Academic Advising Center operators can even assist him or her with the application process.
Ivan Lozuk, Project Manager of Development for www.innovationads.com/press, explained the chat conversations on CareersAndEducation.com can be initiated by either a user or an operator. "The system is broken down by departmental website. Each department website is allocated a snippet of code, which then alerts the appropriate advisor to know when a logged-in user is viewing a school in his or her department." Lozuk also said that every operator's chatting window also features an icon photo of that advisor, so prospective students can feel more acquainted with whom they are communicating.
Iain Grae, President of Innovation Ads, pointed out that, "As with everything Innovation Ads does, this adds value to both the customers who go to the website and to the client. This feature allows students real-time responses with the operator, improves communication and lead generation between students and schools—and gives a service to clients which no other company has." Grae also added that "the My Advisor technology can be made available for free to the websites of schools who work with the company."
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
NEW YORK, August 24/PRNewswire/: This month www.innovationads.com/press, a provider of enrollment management solutions, is helping prospective college students ease the overwhelming decision of choosing a school. The company has launched its new online live-chat academic advising system for prospective college students, to be featured on CareersandEducation.com.
The live-chat academic advising feature, to be called "My Advisor," allows viewers who are logged-on to CareersAndEducation.com to engage in an online messaging session from the website. When viewing a page dedicated to a specific college or university, prospective students can type to a trained advisor at the www.innovationads.com/press Florida-based Academic Advising Center. If the student is interested in applying, The Academic Advising Center operators can even assist him or her with the application process.
Ivan Lozuk, Project Manager of Development for www.innovationads.com/press, explained the chat conversations on CareersAndEducation.com can be initiated by either a user or an operator. "The system is broken down by departmental website. Each department website is allocated a snippet of code, which then alerts the appropriate advisor to know when a logged-in user is viewing a school in his or her department." Lozuk also said that every operator's chatting window also features an icon photo of that advisor, so prospective students can feel more acquainted with whom they are communicating.
Iain Grae, President of Innovation Ads, pointed out that, "As with everything Innovation Ads does, this adds value to both the customers who go to the website and to the client. This feature allows students real-time responses with the operator, improves communication and lead generation between students and schools—and gives a service to clients which no other company has." Grae also added that "the My Advisor technology can be made available for free to the websites of schools who work with the company."
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments through its 300 internet portals, DRTV media buying capacities, The Academic Advising Center, and proprietary enrollment management software. Innovation Ads is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Michael Lastoria, CEO of Innovation Ads, Inc. Explains Direct Response Enrollment Marketing at Petsky Prunier Summit
At the Petsky Prunier Marketing Sector Summit on Thursday April 19, 2007, Michael Lastoria, CEO and co-founder of Innovation Ads, Inc., discussed how the lead generation industry has evolved from data capturing, to customer acquisition. Lastoria’s expertise in Direct Response Enrollment Marketing allowed him to answer detailed questions regarding the maturation of the industry.
"Previously, lead generation was about capturing data. However, the industry has evolved from providing lists of names, to driving sales and results. In Direct Response Enrollment Marketing—where our objective is student acquisition—Innovation Ads has seen how powerful the relationship between lead generation and follow-up-marketing is.", said Mr. Lastoria. "Our ability to deliver academic contact center solutions and proprietary enrollment management software has allowed us to drill deeper and deeper into the business of qualifying leads, in order to provide our clients with the applications and acquisitions that they demand."
Over the past five years, Michael Lastoria has pushed Innovation Ads to the forefront of the education lead generation industry by driving the Company to provide student and consumer acquisitions, rather than leads.
"Innovation Ads generates student applications via Direct Response Enrollment Marketing," Mr. Lastoria explained, "which includes three basic elements:
About Innovation Ads
Innovation Ads, Inc. provides colleges and universities with student applications by leveraging a team of enrollment management consultants; a Direct Response Enrollment Marketing network of over 300 proprietary and affiliate education based portals; the second largest DRTV media buying capacities in the country; The Academic Advising Center, and proprietary enrollment management software.
About Petsky Prunier
Petsky Prunier is an investment bank providing merger and acquisition advisory services to companies in the marketing sector.
At the Petsky Prunier Marketing Sector Summit on Thursday April 19, 2007, Michael Lastoria, CEO and co-founder of Innovation Ads, Inc., discussed how the lead generation industry has evolved from data capturing, to customer acquisition. Lastoria’s expertise in Direct Response Enrollment Marketing allowed him to answer detailed questions regarding the maturation of the industry.
"Previously, lead generation was about capturing data. However, the industry has evolved from providing lists of names, to driving sales and results. In Direct Response Enrollment Marketing—where our objective is student acquisition—Innovation Ads has seen how powerful the relationship between lead generation and follow-up-marketing is.", said Mr. Lastoria. "Our ability to deliver academic contact center solutions and proprietary enrollment management software has allowed us to drill deeper and deeper into the business of qualifying leads, in order to provide our clients with the applications and acquisitions that they demand."
Over the past five years, Michael Lastoria has pushed Innovation Ads to the forefront of the education lead generation industry by driving the Company to provide student and consumer acquisitions, rather than leads.
"Innovation Ads generates student applications via Direct Response Enrollment Marketing," Mr. Lastoria explained, "which includes three basic elements:
- Targeting technology that gives us the ability to contact students at a point when they are interested.
- Real time follow-up and information delivery: Innovation Ads' academic advising center and enrollment management software deliver applications and data reporting in real-time.
- Real time Optimization: we adjust media placement to the portals that produce the most applications and enrollments.
About Innovation Ads
Innovation Ads, Inc. provides colleges and universities with student applications by leveraging a team of enrollment management consultants; a Direct Response Enrollment Marketing network of over 300 proprietary and affiliate education based portals; the second largest DRTV media buying capacities in the country; The Academic Advising Center, and proprietary enrollment management software.
About Petsky Prunier
Petsky Prunier is an investment bank providing merger and acquisition advisory services to companies in the marketing sector.
Innovation Ads Launches the Proprietary Validation Software 'Watchdog' to Improve the Quality of Education Leads & Enrollment Marketing Campaigns
NEW YORK, April 2 /PRNewswire-FirstCall/ -- Innovation ads announced the launch of the proprietary validation software "Watchdog". Watchdog was created in order to increase the speed and precision of academic lead validation.
"While other validation systems may fail education leads because the student requested a certificate rather than a degree -- a pretty common mistake -- Watchdog provides another level of human validation. Our software allows us to assign specific fail-points on a micro-level while giving one person access to review flagged-leads from a high-level user-friendly interface," explained Scott Kilroy, Technology Director. "Some validation systems are too stringent or take too long; Watchdog allows us to easily adjust fail-points on behalf of our clients in a matter of minutes or hours."
Once Innovation ads distributes Enrollment Marketing materials, prospective students respond by filling out online forms. Watchdog monitors these forms, checking for suspicious leads, such as the IP address the lead was sent from, the time the lead was posted, and more. Watchdog groups duplicate information together -- for instance, if 25 leads come from the same IP address, or if 7 people live on "123 street" --and flags these groups for review without failing them.
Feature Benefit Easily adjustable fail-points Allows more leads to be accepted Analytic filter Flags or fails leads of questionable or poor quality, reducing cost Hourly/daily reporting Maximizes the value of each campaign by resolving problems quickly "We designed Watchdog with a an analytical filter that detects problems in a human-like way -- for instance, Watchdog caught a publisher that was slowly feeding us old leads in batches that were organized in alphabetical order according to last name." Mr. Kilroy smirked, "So, in addition to improving the quality of education leads and enrollment marketing campaigns, I like to think that our software is improving the integrity of the education lead generation industry."
About Innovation Ads
Innovationads.com is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate internet portals, the second largest DRTV media buying capacities in the US, The Academic Advising Center, and proprietary enrollment management software. http://www.innovationads.com/pr is headquartered in New York, New York.
Website: http://www.innovationads.com/press
NEW YORK, April 2 /PRNewswire-FirstCall/ -- Innovation ads announced the launch of the proprietary validation software "Watchdog". Watchdog was created in order to increase the speed and precision of academic lead validation.
"While other validation systems may fail education leads because the student requested a certificate rather than a degree -- a pretty common mistake -- Watchdog provides another level of human validation. Our software allows us to assign specific fail-points on a micro-level while giving one person access to review flagged-leads from a high-level user-friendly interface," explained Scott Kilroy, Technology Director. "Some validation systems are too stringent or take too long; Watchdog allows us to easily adjust fail-points on behalf of our clients in a matter of minutes or hours."
Once Innovation ads distributes Enrollment Marketing materials, prospective students respond by filling out online forms. Watchdog monitors these forms, checking for suspicious leads, such as the IP address the lead was sent from, the time the lead was posted, and more. Watchdog groups duplicate information together -- for instance, if 25 leads come from the same IP address, or if 7 people live on "123 street" --and flags these groups for review without failing them.
Feature Benefit Easily adjustable fail-points Allows more leads to be accepted Analytic filter Flags or fails leads of questionable or poor quality, reducing cost Hourly/daily reporting Maximizes the value of each campaign by resolving problems quickly "We designed Watchdog with a an analytical filter that detects problems in a human-like way -- for instance, Watchdog caught a publisher that was slowly feeding us old leads in batches that were organized in alphabetical order according to last name." Mr. Kilroy smirked, "So, in addition to improving the quality of education leads and enrollment marketing campaigns, I like to think that our software is improving the integrity of the education lead generation industry."
About Innovation Ads
Innovationads.com is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate internet portals, the second largest DRTV media buying capacities in the US, The Academic Advising Center, and proprietary enrollment management software. http://www.innovationads.com/pr is headquartered in New York, New York.
Website: http://www.innovationads.com/press
Innovation Ads Implements The Academic Advising Center, 'TAAC' to Improve the Enrollment Marketing Process
NEW YORK, March 21 /PRNewswire/
innovationads.com/pr, a multi-channel direct-response marketing agency, announced the implementation of "The Academic Advising Center," or "TAAC." The unique contact center was created in order to increase the precision and depth of the Company's follow up process with prospective students.
"Although we possessed robust lead generation capacities in both the online and the DRTV media channels, a more refined follow-up process was missing; to address this, we created TAAC," commented Michael Lastoria, CEO of http://www.innovationads.com/pr. "Once we soft-launched TAAC, the difference in lead conversion was staggering; the combination of our lead generation capacities and TAAC provides far more student applications and enrollments."
TAAC offers a number of features that drastically improve the enrollment marketing process:
First, Innovationads.com/pr distributes creative material across online and DRTV media channels. Students interact with these marketing materials by dialing in or filling out an online form; TAAC team members handle the student response by fielding inbound calls, and initiating outbound phone calls. As the TAAC team helps prospective students to apply, they enter critical information into PSyC, a proprietary technology that changes media planning and buying activities according to the number of applications that each campaign generates.
"TAAC enables us to improve lead conversion metrics, cut excess advertising and optimize enrollment marketing campaigns in a real time environment." Explained Iain Grae, president, "As a business we need to add value to our clients: when used as a stand alone, or conjunction with existing contact centers, TAAC allows academic institutions to generate more applications and enrollments, while incurring less cost."
About http://www.innovationads.com/press:
Innovationads.com/press is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate Internet portals, and the second largest DRTV media buying capacities in the U.S. Innovationads.com/pr has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
CONTACT: Patrick Sutton, 212.509.5218, ext. 214
Website: http://www.innovationads.com/press
NEW YORK, March 21 /PRNewswire/
innovationads.com/pr, a multi-channel direct-response marketing agency, announced the implementation of "The Academic Advising Center," or "TAAC." The unique contact center was created in order to increase the precision and depth of the Company's follow up process with prospective students.
"Although we possessed robust lead generation capacities in both the online and the DRTV media channels, a more refined follow-up process was missing; to address this, we created TAAC," commented Michael Lastoria, CEO of http://www.innovationads.com/pr. "Once we soft-launched TAAC, the difference in lead conversion was staggering; the combination of our lead generation capacities and TAAC provides far more student applications and enrollments."
TAAC offers a number of features that drastically improve the enrollment marketing process:
- Enrollment Specialists that have experience working with numerous academic institutions
- Follow-up time is approximately 15-20 seconds
- Advanced tracking that determines which commercials or online ads enticed prospective students to call or click
- TAAC allows for real-time campaign optimization
First, Innovationads.com/pr distributes creative material across online and DRTV media channels. Students interact with these marketing materials by dialing in or filling out an online form; TAAC team members handle the student response by fielding inbound calls, and initiating outbound phone calls. As the TAAC team helps prospective students to apply, they enter critical information into PSyC, a proprietary technology that changes media planning and buying activities according to the number of applications that each campaign generates.
"TAAC enables us to improve lead conversion metrics, cut excess advertising and optimize enrollment marketing campaigns in a real time environment." Explained Iain Grae, president, "As a business we need to add value to our clients: when used as a stand alone, or conjunction with existing contact centers, TAAC allows academic institutions to generate more applications and enrollments, while incurring less cost."
About http://www.innovationads.com/press:
Innovationads.com/press is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate Internet portals, and the second largest DRTV media buying capacities in the U.S. Innovationads.com/pr has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
CONTACT: Patrick Sutton, 212.509.5218, ext. 214
Website: http://www.innovationads.com/press
Innovation Ads Launches the Proprietary Technology 'PSyC' to Reduce Enrollment Management Costs of Colleges and Universities
NEW YORK, March 14 /PRNewswire/ -- Innovation Ads, a Comprehensive Enrollment Management Solutions provider for colleges and universities, announced the release of "PSyC", the Prospective Student Conversion System. PSyC is a unique feature that enables colleges and universities to drive down cost per enrollment by optimizing direct response marketing campaigns in a real-time environment.
"PSyC is an exiting feature that combines our lead generation capacities with The Academic Advising Center (TAAC), a contact center that we developed in order to improve the follow-up marketing process," said Iain Grae, President of innovation ads. "PSyC enables us to adjust media planning and buying activities according to the student response that is generated by each marketing campaign; providing the first dynamic solution to lowering cost-per-starts by eliminating marketing waste."
How does PSyC work?
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to increase applications and enrollments by utilizing direct response marketing campaigns, which provide more student applications and enrollments, while lowering cost-per- starts. Innovation Ads has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
CONTACT: Patrick Sutton, Innovation Ads 212-509-5218 x214 PatrickS@innovationads.com
Website: innovation ads
NEW YORK, March 14 /PRNewswire/ -- Innovation Ads, a Comprehensive Enrollment Management Solutions provider for colleges and universities, announced the release of "PSyC", the Prospective Student Conversion System. PSyC is a unique feature that enables colleges and universities to drive down cost per enrollment by optimizing direct response marketing campaigns in a real-time environment.
"PSyC is an exiting feature that combines our lead generation capacities with The Academic Advising Center (TAAC), a contact center that we developed in order to improve the follow-up marketing process," said Iain Grae, President of innovation ads. "PSyC enables us to adjust media planning and buying activities according to the student response that is generated by each marketing campaign; providing the first dynamic solution to lowering cost-per-starts by eliminating marketing waste."
How does PSyC work?
- Marketing materials are distributed across multiple channels.
- In response to the materials, prospective students call TAAC or fill out a form online.
- To facilitate successful outbound phone calls, the proprietary technology feeds critical information regarding the advertisement(s) that initiated the prospective students interest.
- Following each inbound or outbound phone call, the Academic Advisors enter information regarding the interest level of the prospective student into PSyC; PSyC then engages its advanced response recognition filter, categorizing and analyzing the data to determine the next appropriate steps.
- As a unique proprietary technology, PSyC was designed with advanced analytics capacities. PSyC immediately informs media planning and buying teams which campaigns need more allocation, and which need to be cut.
About Innovation Ads
Innovation Ads is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to increase applications and enrollments by utilizing direct response marketing campaigns, which provide more student applications and enrollments, while lowering cost-per- starts. Innovation Ads has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
CONTACT: Patrick Sutton, Innovation Ads 212-509-5218 x214 PatrickS@innovationads.com
Website: innovation ads
Innovation Ads Announces Contextually Targeted Ads on the Education Portal, CareersAndEducation.com
New York, NY
March 1, 2007
Innovation Ads, a leading full-service marketing agency, today announced the introduction of contextual advertising within the online education portal, CareersandEducation.com. Innovation Ads’ contextual marketing enables advertisers to place listings on pages based on relevance, dramatically increasing the overall effectiveness of ads appearing on the website. The addition of contextual advertising is expected to improve advertiser conversion rates as well as the user experience.
CareersAndEducation.com is a comprehensive career and education resource that provides information on colleges and universities, degrees, scholarships, online education, and careers. With more than 200 career profiles, overviews of thousands of degree options, and free course catalogues from top campus-based and online universities, CareersAndEducation.com is the premier source for educational and career-related information. Current and prospective students can easily find guidance for every step of their higher education journey.
"As consumers demand relevance advertisers have learned that they must look beyond targeting a 'demo or psychographic,' it has become increasingly obvious that we must give consumers what they want when they want it or we may never get the opportunity again. By displaying advertisements based on the context of search results or content on a page we capitalize on that opportunity. To maximize completely we look at the history of performance on each ad unit – making sure we use science to maximize relevance coupled with art to create action." explained Iain Grae, President of Innovation Ads. "When running any business you have to ask where the business adds value. By utilizing relevancy-based advertising on CareersandEducation.com we benefit both our clients and the viewers who frequent the education portal."
So how does it work? Put as simply as possible algorithms read the content of the page before it even loads for the viewer. It then determines which university programs are most relevant and serves advertisements of universities which offer the content discussed on the page. So, if the page has content about a popular computer programming fair the user will see advertisements for schools offering degrees in computer programming—along with a link to that specific degree. Ads that are contextually appropriate dramatically improve the viewing experience, increase consumer interests, and generate increased reader response.
About Innovation Ads, Inc.
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider. By using direct response marketing, Innovation Ads helps colleges and universities to increase applications and enrollments, and lower cost-per-starts. Innovation Ads has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
About CareersandEducation.com
Careers and Education is a content-rich resource portal that was designed to help individuals find relevant career and degree information. Careersandeducation.com has over 3000 pages of content, ranging from virtual college profiles, to how to request information on thousands of training programs, certificates and degrees. Prospective students can find many valuable features, such as the quick degree finder which locates degrees of interest. Universities can review, update, or upgrade profiles by using our virtual school profiler – and even add images, videos and scholarships as well!
For more information contact: Patrick Sutton
212-509-5218
Press@innovationads.com
New York, NY
March 1, 2007
Innovation Ads, a leading full-service marketing agency, today announced the introduction of contextual advertising within the online education portal, CareersandEducation.com. Innovation Ads’ contextual marketing enables advertisers to place listings on pages based on relevance, dramatically increasing the overall effectiveness of ads appearing on the website. The addition of contextual advertising is expected to improve advertiser conversion rates as well as the user experience.
CareersAndEducation.com is a comprehensive career and education resource that provides information on colleges and universities, degrees, scholarships, online education, and careers. With more than 200 career profiles, overviews of thousands of degree options, and free course catalogues from top campus-based and online universities, CareersAndEducation.com is the premier source for educational and career-related information. Current and prospective students can easily find guidance for every step of their higher education journey.
"As consumers demand relevance advertisers have learned that they must look beyond targeting a 'demo or psychographic,' it has become increasingly obvious that we must give consumers what they want when they want it or we may never get the opportunity again. By displaying advertisements based on the context of search results or content on a page we capitalize on that opportunity. To maximize completely we look at the history of performance on each ad unit – making sure we use science to maximize relevance coupled with art to create action." explained Iain Grae, President of Innovation Ads. "When running any business you have to ask where the business adds value. By utilizing relevancy-based advertising on CareersandEducation.com we benefit both our clients and the viewers who frequent the education portal."
So how does it work? Put as simply as possible algorithms read the content of the page before it even loads for the viewer. It then determines which university programs are most relevant and serves advertisements of universities which offer the content discussed on the page. So, if the page has content about a popular computer programming fair the user will see advertisements for schools offering degrees in computer programming—along with a link to that specific degree. Ads that are contextually appropriate dramatically improve the viewing experience, increase consumer interests, and generate increased reader response.
About Innovation Ads, Inc.
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider. By using direct response marketing, Innovation Ads helps colleges and universities to increase applications and enrollments, and lower cost-per-starts. Innovation Ads has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
About CareersandEducation.com
Careers and Education is a content-rich resource portal that was designed to help individuals find relevant career and degree information. Careersandeducation.com has over 3000 pages of content, ranging from virtual college profiles, to how to request information on thousands of training programs, certificates and degrees. Prospective students can find many valuable features, such as the quick degree finder which locates degrees of interest. Universities can review, update, or upgrade profiles by using our virtual school profiler – and even add images, videos and scholarships as well!
For more information contact: Patrick Sutton
212-509-5218
Press@innovationads.com
Innovation Ads Unveils "ESP": the Enrollment Solutions Platform
New York, NY
February 23, 2007
Innovationads.com, a multi-channel direct response marketing agency, specializing in Comprehensive Enrollment Management Solutions for colleges and universities, today announced the release of "ESP", the Enrollment Solutions Platform. ESP is a unique platform that builds on the idea of the "CRM" or Customer Relations Management, by combining multi-channel lead generation capacities with an academic advising center, and a technological hub that tracks students from the first interaction, all the way through graduation.
"The colleges and universities that we work with demand results; it's that simple." Remarked Michael Lastoria, CEO. "If we want to add value to academic institutions, we have to provide measurable improvements: we have to know where students are clicking or viewing, we have to follow up with these prospective students in an efficient and professional manner, we need to help them select courses, and we need to track which marketing campaigns on the front end, yield more applications, enrollments, and graduations."
ESP handles this daunting task by utilizing large economies of scale in the online and direct TV channels, to initiate contact with prospective students—or generate "leads".
The follow-up process is handled by The Academic Advising Center, TAAC. TAAC is staffed with enrollment specialists that initiate and field phone calls to and from prospective students, in order to help interested students to select appropriate programs of study.
The process is choreographed by MIND (Multi-channel INteractive marketing Database), a proprietary technology that tracks and organizes the student response that each campaign generates.
"By providing our clients with features—giving them access to large-scale quantifiable marketing channels, and providing them with the opportunity to utilize TAAC—we add value to the enrollment management process." Said Iain Grae, president. "We're able to do a large amount of highly specialized work, on a performance basis, which saves time and money. This is very appealing to both the for-profit, and the not-for-profit public schools. In regards to the latter, we've been watching the education climate slowly shift towards performance-based funding. The Enrollment Solutions Platform is our way of adding value to colleges and universities, and public education in general."
About Innovation Ads:
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
For more information contact Patrick Sutton:
212-509-5218 x214
press@innovationads.com
New York, NY
February 23, 2007
Innovationads.com, a multi-channel direct response marketing agency, specializing in Comprehensive Enrollment Management Solutions for colleges and universities, today announced the release of "ESP", the Enrollment Solutions Platform. ESP is a unique platform that builds on the idea of the "CRM" or Customer Relations Management, by combining multi-channel lead generation capacities with an academic advising center, and a technological hub that tracks students from the first interaction, all the way through graduation.
"The colleges and universities that we work with demand results; it's that simple." Remarked Michael Lastoria, CEO. "If we want to add value to academic institutions, we have to provide measurable improvements: we have to know where students are clicking or viewing, we have to follow up with these prospective students in an efficient and professional manner, we need to help them select courses, and we need to track which marketing campaigns on the front end, yield more applications, enrollments, and graduations."
ESP handles this daunting task by utilizing large economies of scale in the online and direct TV channels, to initiate contact with prospective students—or generate "leads".
The follow-up process is handled by The Academic Advising Center, TAAC. TAAC is staffed with enrollment specialists that initiate and field phone calls to and from prospective students, in order to help interested students to select appropriate programs of study.
The process is choreographed by MIND (Multi-channel INteractive marketing Database), a proprietary technology that tracks and organizes the student response that each campaign generates.
"By providing our clients with features—giving them access to large-scale quantifiable marketing channels, and providing them with the opportunity to utilize TAAC—we add value to the enrollment management process." Said Iain Grae, president. "We're able to do a large amount of highly specialized work, on a performance basis, which saves time and money. This is very appealing to both the for-profit, and the not-for-profit public schools. In regards to the latter, we've been watching the education climate slowly shift towards performance-based funding. The Enrollment Solutions Platform is our way of adding value to colleges and universities, and public education in general."
About Innovation Ads:
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
For more information contact Patrick Sutton:
212-509-5218 x214
press@innovationads.com
Innovation Ads Purchased by Seaport Capital
New York, NY
October, 5 2006
Seaport Capital, a private equity group with a concentration in media and technology, has purchased Innovation Ads, an online lead generation and interactive direct marketing agency. This was a strategic move carried out by Seaport Capital in order to compliment its earlier acquisition of Direct Response Media, Inc. (DRMI), a full-service agency specializing in direct response television. Seaport Capital has created Think Media, a holding company that will preserve the autonomy of Innovation Ads and DRMI, while creating the opportunity for collaborative direct marketing endeavors between the two entities. This heavy-weight amalgamation of unique talent promises to be the premier direct marketing solution for advertisers.
"The Think Media umbrella that we have created will serve as a multi-channel direct marketing company, offering advertisers the ability to quantify the complete value of their direct response marketing campaigns. This will allow advertisers to seamlessly maximize budget dollars where they are seeing the highest profitability across media channels. We are excited to be the first to deliver these capabilities," said Iain Grae, president of Innovation Ads.
"Innovation Ads' and Direct Response Media's complimentary offerings will now enable clients -- current and new -- to capitalize on full media integration for their business,” stated Maria Eden, president of Direct Response Media, Inc "Direct Response Media, Inc. and Innovation Ads will provide clients with the ability to engage one company for all of their direct response advertising needs, creating enormous value to customers."
The following is a list of the individuals whose hard work and ingenuity made this collaboration possible:
Innovation Ads: Michael Lastoria, co-founder and CEO, and Iain Grae, co-founder and president. DRMI: Maria Eden, co-founder and president, and Cary Scottoline, co-founder and executive VP. Seaport Capital: Jim Collis, a founding partner of Seaport Capital.
To learn more about how to take advantage of multi-channel direct marketing solutions go to http://www.innovationads.com or http://www.directresponsemedia.com or call us directly; Maria Eden at DRMI, or Iain Grae, at Innovation Ads.
About
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine’s “Hot 100” two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
Established in 1990, Direct Response Media. Inc. (DRMI) is a direct response television media management company based in Wayne, PA that focuses on return on investment. DRMI also offers MediaTrak®, a proprietary database that has set the industry standard for client reporting and media management.
Seaport Capital provides equity to middle market media, telecommunications, information and business services companies with a focus on private companies with market capitalizations between $15 and $200 million and equity needs of $5 to $35 million.
For more information, contact
Patrick Sutton (212)509-5218
Press@innnovationads.com
New York, NY
October, 5 2006
Seaport Capital, a private equity group with a concentration in media and technology, has purchased Innovation Ads, an online lead generation and interactive direct marketing agency. This was a strategic move carried out by Seaport Capital in order to compliment its earlier acquisition of Direct Response Media, Inc. (DRMI), a full-service agency specializing in direct response television. Seaport Capital has created Think Media, a holding company that will preserve the autonomy of Innovation Ads and DRMI, while creating the opportunity for collaborative direct marketing endeavors between the two entities. This heavy-weight amalgamation of unique talent promises to be the premier direct marketing solution for advertisers.
"The Think Media umbrella that we have created will serve as a multi-channel direct marketing company, offering advertisers the ability to quantify the complete value of their direct response marketing campaigns. This will allow advertisers to seamlessly maximize budget dollars where they are seeing the highest profitability across media channels. We are excited to be the first to deliver these capabilities," said Iain Grae, president of Innovation Ads.
"Innovation Ads' and Direct Response Media's complimentary offerings will now enable clients -- current and new -- to capitalize on full media integration for their business,” stated Maria Eden, president of Direct Response Media, Inc "Direct Response Media, Inc. and Innovation Ads will provide clients with the ability to engage one company for all of their direct response advertising needs, creating enormous value to customers."
The following is a list of the individuals whose hard work and ingenuity made this collaboration possible:
Innovation Ads: Michael Lastoria, co-founder and CEO, and Iain Grae, co-founder and president. DRMI: Maria Eden, co-founder and president, and Cary Scottoline, co-founder and executive VP. Seaport Capital: Jim Collis, a founding partner of Seaport Capital.
To learn more about how to take advantage of multi-channel direct marketing solutions go to http://www.innovationads.com or http://www.directresponsemedia.com or call us directly; Maria Eden at DRMI, or Iain Grae, at Innovation Ads.
About
Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine’s “Hot 100” two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
Established in 1990, Direct Response Media. Inc. (DRMI) is a direct response television media management company based in Wayne, PA that focuses on return on investment. DRMI also offers MediaTrak®, a proprietary database that has set the industry standard for client reporting and media management.
Seaport Capital provides equity to middle market media, telecommunications, information and business services companies with a focus on private companies with market capitalizations between $15 and $200 million and equity needs of $5 to $35 million.
For more information, contact
Patrick Sutton (212)509-5218
Press@innnovationads.com
