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Mystery Shopping
Mystery Shopping is a quality assurance process that refers to when a member of Innovation Ads consultant team walks through the entire enrollment process of your University in order to identify opportunities to generate higher conversion rates. The Company’s Enrollment Management Consultants will attempt to access the your University’s internal and external landing pages from every possible angle, and monitor response and follow-up. Once the Mystery Shopping process is complete, the Enrollment Management Consultants will work with your team to conduct a careful analysis of the entire enrollment funnel that the University is currently using, in order to make appropriate recommendations, and to establish benchmarks for future campaigns. Contact us today to learn more about enrollment marketing. |