Michael Lastoria, CEO of Innovation Ads Explains Direct Response Enrollment Marketing at Petsky Prunier Summit

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Michael Lastoria, CEO of Innovation Ads, Inc. Explains Direct Response Enrollment Marketing at Petsky Prunier Summit

At the Petsky Prunier Marketing Sector Summit on Thursday April 19, 2007, Michael Lastoria, CEO and co-founder of Innovation Ads, Inc., discussed how the lead generation industry has evolved from data capturing, to customer acquisition. Lastoria’s expertise in Direct Response Enrollment Marketing allowed him to answer detailed questions regarding the maturation of the industry.

"Previously, lead generation was about capturing data. However, the industry has evolved from providing lists of names, to driving sales and results. In Direct Response Enrollment Marketing—where our objective is student acquisition—Innovation Ads has seen how powerful the relationship between lead generation and follow-up-marketing is.", said Mr. Lastoria. "Our ability to deliver academic contact center solutions and proprietary enrollment management software has allowed us to drill deeper and deeper into the business of qualifying leads, in order to provide our clients with the applications and acquisitions that they demand."

Over the past five years, Michael Lastoria has pushed Innovation Ads to the forefront of the education lead generation industry by driving the Company to provide student and consumer acquisitions, rather than leads.

"Innovation Ads generates student applications via Direct Response Enrollment Marketing," Mr. Lastoria explained, "which includes three basic elements:

1. Targeting technology that gives us the ability to contact students at a point when they are interested.
2. Real time follow-up and information delivery: Innovation Ads' academic advising center and enrollment management software deliver applications and data reporting in real-time.
3. Real time Optimization: we adjust media placement to the portals that produce the most applications and enrollments.

Direct Response Enrollment Marketing is a powerful tool that initiates response from the student. Our academic advising center and software are key elements that have allowed us to take education lead generation to the next level by providing our clients with student applications."

About Innovation Ads

Innovation Ads, Inc. provides colleges and universities with student applications by leveraging a team of enrollment management consultants; a Direct Response Enrollment Marketing network of over 300 proprietary and affiliate education based portals; the second largest DRTV media buying capacities in the country; The Academic Advising Center, and proprietary enrollment management software.

About Petsky Prunier

Petsky Prunier is an investment bank providing merger and acquisition advisory services to companies in the marketing sector.