Innovation Ads Unveils the Enrollment Solutions Platform

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Innovation Ads Unveils "ESP": the Enrollment Solutions Platform

New York, NY
February 23, 2007

Innovationads.com, a multi-channel direct response marketing agency, specializing in Comprehensive Enrollment Management Solutions for colleges and universities, today announced the release of "ESP", the Enrollment Solutions Platform. ESP is a unique platform that builds on the idea of the "CRM" or Customer Relations Management, by combining multi-channel lead generation capacities with an academic advising center, and a technological hub that tracks students from the first interaction, all the way through graduation.

"The colleges and universities that we work with demand results; it's that simple." Remarked Michael Lastoria, CEO. "If we want to add value to academic institutions, we have to provide measurable improvements: we have to know where students are clicking or viewing, we have to follow up with these prospective students in an efficient and professional manner, we need to help them select courses, and we need to track which marketing campaigns on the front end, yield more applications, enrollments, and graduations."

ESP handles this daunting task by utilizing large economies of scale in the online and direct TV channels, to initiate contact with prospective students—or generate "leads".

The follow-up process is handled by The Academic Advising Center, TAAC. TAAC is staffed with enrollment specialists that initiate and field phone calls to and from prospective students, in order to help interested students to select appropriate programs of study.

The process is choreographed by MIND (Multi-channel INteractive marketing Database), a proprietary technology that tracks and organizes the student response that each campaign generates.

"By providing our clients with features—giving them access to large-scale quantifiable marketing channels, and providing them with the opportunity to utilize TAAC—we add value to the enrollment management process." Said Iain Grae, president. "We're able to do a large amount of highly specialized work, on a performance basis, which saves time and money. This is very appealing to both the for-profit, and the not-for-profit public schools. In regards to the latter, we've been watching the education climate slowly shift towards performance-based funding. The Enrollment Solutions Platform is our way of adding value to colleges and universities, and public education in general."

About Innovation Ads:

Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.

For more information contact Patrick Sutton:
212-509-5218 x214
press@innovationads.com