Innovation Ads Purchased by Seaport Capital

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Innovation Ads Purchased by Seaport Capital

New York, NY
October, 5 2006

Seaport Capital, a private equity group with a concentration in media and technology, has purchased Innovation Ads, an online lead generation and interactive direct marketing agency. This was a strategic move carried out by Seaport Capital in order to compliment its earlier acquisition of Direct Response Media, Inc. (DRMI), a full-service agency specializing in direct response television. Seaport Capital has created Think Media, a holding company that will preserve the autonomy of Innovation Ads and DRMI, while creating the opportunity for collaborative direct marketing endeavors between the two entities. This heavy-weight amalgamation of unique talent promises to be the premier direct marketing solution for advertisers.

"The Think Media umbrella that we have created will serve as a multi-channel direct marketing company, offering advertisers the ability to quantify the complete value of their direct response marketing campaigns. This will allow advertisers to seamlessly maximize budget dollars where they are seeing the highest profitability across media channels. We are excited to be the first to deliver these capabilities," said Iain Grae, president of Innovation Ads.

"Innovation Ads' and Direct Response Media's complimentary offerings will now enable clients -- current and new -- to capitalize on full media integration for their business,” stated Maria Eden, president of Direct Response Media, Inc "Direct Response Media, Inc. and Innovation Ads will provide clients with the ability to engage one company for all of their direct response advertising needs, creating enormous value to customers."

The following is a list of the individuals whose hard work and ingenuity made this collaboration possible:

Innovation Ads: Michael Lastoria, co-founder and CEO, and Iain Grae, co-founder and president. DRMI: Maria Eden, co-founder and president, and Cary Scottoline, co-founder and executive VP. Seaport Capital: Jim Collis, a founding partner of Seaport Capital.

To learn more about how to take advantage of multi-channel direct marketing solutions go to http://www.innovationads.com or http://www.directresponsemedia.com or call us directly; Maria Eden at DRMI, or Iain Grae, at Innovation Ads.

About

Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider, specializing in helping academic institutions to increase applications and enrollments, and lower cost-per-starts. Innovation Ads, Inc., was originally founded as a lead generation firm, and focused on providing colleges and universities with a cost-effective means to increase enrollments. Innovation Ads, Inc. has been rated in Entrepreneur Magazine’s “Hot 100” two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.

Established in 1990, Direct Response Media. Inc. (DRMI) is a direct response television media management company based in Wayne, PA that focuses on return on investment. DRMI also offers MediaTrak®, a proprietary database that has set the industry standard for client reporting and media management.

Seaport Capital provides equity to middle market media, telecommunications, information and business services companies with a focus on private companies with market capitalizations between $15 and $200 million and equity needs of $5 to $35 million.

For more information, contact
Patrick Sutton (212)509-5218
Press@innnovationads.com