Innovation Ads Launches Customer Acquisition Division

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Innovation Ads, Inc., Launches Customer Acquisition Division

NEW YORK, April 7, 2008 /PRNewswire/ -- This month, Innovation Ads, Inc., a leading interactive marketing and media services company, launched the Customer Acquisition division. The Customer Acquisition (CA) division specializes in providing the most efficient connection between individuals searching for relevant products and services, and the world's leading brands.

The Customer Acquisition division connects product and service providers with prospective consumers by using a number of measurable interactive marketing strategies, including but not limited to:

1. Co-Registration
2. Online Lead Generation
3. Email Marketing
4. Affiliate Marketing

"We work on a cost-per-lead or cost-per-acquisition with some of the world's leading brands," remarked Daniel Haim the vice president of Customer Acquisition at Innovation Ads, Inc. "By leveraging a talented team of media planners and buyers and a sophisticated technological platform, we can reach prospective consumers just as they are ready to make purchasing decisions. By helping consumers find relevant products we add value to both sides of the equation."

Consumers benefit from the services of the Customer Acquisition division by seeing relevant, targeted advertisements while using the Internet. Once a prospective consumer views an advertisement and clicks, he/she is delivered to a form that captures the consumer's information. Once submitted, this information is available in real time to the company that is promoting the product or service. This real-time reporting ensures that each partner that works with http://www.InnovationAds.com/pr has access to up-to-the-minute results on campaign cost and efficiency.

In addition to the interactive marketing services that the CA division offers, http://www.InnovationAds.com/pr also owns and operates a contact center which allows for real-time follow up with interested consumers. By combining lead generation and lead follow up, http://www.InnovationAds.com/pr provides its partners with the ability to completely outsource the task of marketing. Additionally, by working on a cost-per-acquisition model, the Customer Acquisition division provides businesses of all types with the ability to realize new growth, while keeping a close watch on ROI.

About InnovationAds.com/pr

http://www.InnovationAds.com/pr was established in October of 2002 as a lead generation firm servicing corporate brands as well as colleges and universities. Today, http://www.InnovationAds.com/pr services the world's leading brands by leveraging interactive marketing software; a multi-channel Direct Response Marketing network of over 600 proprietar and affiliate portals and the second largest media buying capacities in the Direct Response Television industry.