Innovation Ads Implements The Academic Advising Center, 'TAAC' to Improve the Enrollment Marketing Process
NEW YORK, March 21 /PRNewswire/
innovationads.com/pr, a multi-channel direct-response marketing agency, announced the implementation of "The Academic Advising Center," or "TAAC." The unique contact center was created in order to increase the precision and depth of the Company's follow up process with prospective students.
"Although we possessed robust lead generation capacities in both the online and the DRTV media channels, a more refined follow-up process was missing; to address this, we created TAAC," commented Michael Lastoria, CEO of http://www.innovationads.com/pr. "Once we soft-launched TAAC, the difference in lead conversion was staggering; the combination of our lead generation capacities and TAAC provides far more student applications and enrollments."
TAAC offers a number of features that drastically improve the enrollment marketing process:
- Enrollment Specialists that have experience working with numerous academic institutions
- Follow-up time is approximately 15-20 seconds
- Advanced tracking that determines which commercials or online ads enticed prospective students to call or click
- TAAC allows for real-time campaign optimization
First, Innovationads.com/pr distributes creative material across online and DRTV media channels. Students interact with these marketing materials by dialing in or filling out an online form; TAAC team members handle the student response by fielding inbound calls, and initiating outbound phone calls. As the TAAC team helps prospective students to apply, they enter critical information into PSyC, a proprietary technology that changes media planning and buying activities according to the number of applications that each campaign generates.
"TAAC enables us to improve lead conversion metrics, cut excess advertising and optimize enrollment marketing campaigns in a real time environment." Explained Iain Grae, president, "As a business we need to add value to our clients: when used as a stand alone, or conjunction with existing contact centers, TAAC allows academic institutions to generate more applications and enrollments, while incurring less cost."
About http://www.innovationads.com/press:
Innovationads.com/press is a Comprehensive Enrollment Management Solutions provider. The Company helps colleges and universities to generate applications and enrollments by leveraging a network of over 300 proprietary and affiliate Internet portals, and the second largest DRTV media buying capacities in the U.S. Innovationads.com/pr has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.
CONTACT: Patrick Sutton, 212.509.5218, ext. 214
Website: http://www.innovationads.com/press
