Innovation Ads Announces Contextually Targeted Ads on the Education Portal, CareersAndEducation.com

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Innovation Ads Announces Contextually Targeted Ads on the Education Portal, CareersAndEducation.com

New York, NY
March 1, 2007

Innovation Ads, a leading full-service marketing agency, today announced the introduction of contextual advertising within the online education portal, CareersandEducation.com. Innovation Ads’ contextual marketing enables advertisers to place listings on pages based on relevance, dramatically increasing the overall effectiveness of ads appearing on the website. The addition of contextual advertising is expected to improve advertiser conversion rates as well as the user experience.

CareersAndEducation.com is a comprehensive career and education resource that provides information on colleges and universities, degrees, scholarships, online education, and careers. With more than 200 career profiles, overviews of thousands of degree options, and free course catalogues from top campus-based and online universities, CareersAndEducation.com is the premier source for educational and career-related information. Current and prospective students can easily find guidance for every step of their higher education journey.

"As consumers demand relevance advertisers have learned that they must look beyond targeting a 'demo or psychographic,' it has become increasingly obvious that we must give consumers what they want when they want it or we may never get the opportunity again. By displaying advertisements based on the context of search results or content on a page we capitalize on that opportunity. To maximize completely we look at the history of performance on each ad unit – making sure we use science to maximize relevance coupled with art to create action." explained Iain Grae, President of Innovation Ads. "When running any business you have to ask where the business adds value. By utilizing relevancy-based advertising on CareersandEducation.com we benefit both our clients and the viewers who frequent the education portal."

So how does it work? Put as simply as possible algorithms read the content of the page before it even loads for the viewer. It then determines which university programs are most relevant and serves advertisements of universities which offer the content discussed on the page. So, if the page has content about a popular computer programming fair the user will see advertisements for schools offering degrees in computer programming—along with a link to that specific degree. Ads that are contextually appropriate dramatically improve the viewing experience, increase consumer interests, and generate increased reader response.

About Innovation Ads, Inc.

Innovation Ads, Inc is a Comprehensive Enrollment Management Solutions provider. By using direct response marketing, Innovation Ads helps colleges and universities to increase applications and enrollments, and lower cost-per-starts. Innovation Ads has been rated in Entrepreneur Magazine's "Hot 100" two years in a row as one of the fastest growing companies in the Unites States, and is headquartered in New York, New York.

About CareersandEducation.com

Careers and Education is a content-rich resource portal that was designed to help individuals find relevant career and degree information. Careersandeducation.com has over 3000 pages of content, ranging from virtual college profiles, to how to request information on thousands of training programs, certificates and degrees. Prospective students can find many valuable features, such as the quick degree finder which locates degrees of interest. Universities can review, update, or upgrade profiles by using our virtual school profiler – and even add images, videos and scholarships as well!

For more information contact: Patrick Sutton
212-509-5218
Press@innovationads.com