- What does direct marketing have to do with enrolling new students?
- What is Education Lead Generation, and How Can Education Leads Drive More Student Applications and Enrollments For My School?
- How Can an Academic Advising Center Help My School to Enroll More Students?
- What is Enrollment Management?
- Identifying target students
- Marketing to new students
- Helping prospective students to enroll
- Identifying Scalability issues
- Consulting on university growth
- How do I increase student enrollments?
- What is Interactive Direct Education Marketing, and How Can It Drive More Student Applications and Enrollments?
- What is Lead Generation, and what does it have to do with student enrollments?
- How do I lower cost per student enrollment?
Direct marketing affects student enrollment in different ways than other advertising tactics because it offers the university a way to observe the exact yield that an advertising campaign produces. Further, direct online advertising and DRTV advertising offer results that are immediately quantifiable. This removes the "unknown" from higher education marketing budgets: if the point of advertising is to increase the profile of your University, doesn't it make sense to know exactly how to reach the students that want to enroll?
By immediately knowing which initiatives work and which don't, the costs of higher education marketing can be reduced, and colleges and universities can rest assured that the advertisement is being distributed in an appropriate manner, to the appropriate audience.
By immediately knowing which initiatives work and which don't, the costs of higher education marketing can be reduced, and colleges and universities can rest assured that the advertisement is being distributed in an appropriate manner, to the appropriate audience.
Education leads are student contact information. Colleges and universities buy student contact information in order to be able to initiate direct marketing campaigns.
Education Lead Generation refers to the practice of leveraging some type of incentive in order to capture the attention of a prospective student, and entice the student to fill out a form online, or initiate a telephone call.
Direct Response Enrollment Marketing is a practice that generates education leads by leveraging rich content in the form of textual information, video tours and course catalogues in order to “incentivize” the prospective student to contact the Academic Advising Center directly.
Innovation Ads’ best practices in education lead generation recommend leveraging rich content in order to attract prospective students. Providing prospective students with more information before he/she fills out an online education registration form, adds quality to each education lead that is generated. The quality of education leads that are created with rich content is vastly superior to the quality of education leads that are created with monetary or other incentives. Direct Response Enrollment Marketing is the best form of education lead generation because it leverages rich content in order to generate more highly qualified education leads.
Education Lead Generation refers to the practice of leveraging some type of incentive in order to capture the attention of a prospective student, and entice the student to fill out a form online, or initiate a telephone call.
Direct Response Enrollment Marketing is a practice that generates education leads by leveraging rich content in the form of textual information, video tours and course catalogues in order to “incentivize” the prospective student to contact the Academic Advising Center directly.
Innovation Ads’ best practices in education lead generation recommend leveraging rich content in order to attract prospective students. Providing prospective students with more information before he/she fills out an online education registration form, adds quality to each education lead that is generated. The quality of education leads that are created with rich content is vastly superior to the quality of education leads that are created with monetary or other incentives. Direct Response Enrollment Marketing is the best form of education lead generation because it leverages rich content in order to generate more highly qualified education leads.
The Academic Advising Center (TAAC) initiates outbound phone calls to prospective students, and also fields inbound calls. Enrollment Specialists, (ES) only contact students that have expressed interest in degrees, certificates, colleges and universities. The Enrollment Specialists are conscientious individuals that were hand-selected based on their backgrounds as they pertain to education and sales.
The point of TAAC is to help interested students to apply to the academic program that most appeals him/her. By helping prospective students to find a degree or program that is a best-fit, we improve the application-to-enrollment conversion rate, and add value to colleges and universities.
At all times, the enrollment specialists seek to enhance the public profile of academic institutions by addressing prospective students in a helpful way that is never “pushy”—in this way we increase positive "brand recognition" within the appropriate target audience.
By reaching more interested students in an appropriate manner, TAAC provides more students that apply, enroll, and graduate.
The point of TAAC is to help interested students to apply to the academic program that most appeals him/her. By helping prospective students to find a degree or program that is a best-fit, we improve the application-to-enrollment conversion rate, and add value to colleges and universities.
At all times, the enrollment specialists seek to enhance the public profile of academic institutions by addressing prospective students in a helpful way that is never “pushy”—in this way we increase positive "brand recognition" within the appropriate target audience.
By reaching more interested students in an appropriate manner, TAAC provides more students that apply, enroll, and graduate.
Different academic institutions use the term "enrollment management" in different ways.
Enrollment Management typically refers to any of the following:
Enrollment Management typically refers to any of the following:
The task of increasing student enrollments to a college or university can be difficult, but if approached correctly, can attract more students while drive down cost-per-student.
Although some colleges and universities are so popular that they don’t have to spend much money on advertising, most colleges and universities are tasked with making their “brand” recognizable to prospective students. Over time, colleges and universities have tried many different avenues for promoting the educational services that they offer: college fairs, pamphlets, television, etc.
The advent of the internet has created more sophisticated tracking technologies that provide colleges and universities with a means to measure the result that each marketing campaign generates. Now, colleges and universities can initiate an online or direct television campaign, and immediately know which portals and publishers are generating results, and which are not.
“Direct response marketing” is a term that is used to describe a marketing campaign that initiates an action on behalf of the student that views the advertisement. By monitoring the results of each response that is generated, advertisers can determine which channels and campaigns are successful. This allows for colleges and universities to spend money only with the portals and channels that are generating results.
In short, multi-channel direct response marketing is form of marketing that is very well suited to colleges and universities because it provides these institutions with the ability to market across multiple channels, and quantify the results that each initiative produces. This allows academic institutions to attract more students, generate more applications and enrollments, while continuously optimizing and refining the process.
Although some colleges and universities are so popular that they don’t have to spend much money on advertising, most colleges and universities are tasked with making their “brand” recognizable to prospective students. Over time, colleges and universities have tried many different avenues for promoting the educational services that they offer: college fairs, pamphlets, television, etc.
The advent of the internet has created more sophisticated tracking technologies that provide colleges and universities with a means to measure the result that each marketing campaign generates. Now, colleges and universities can initiate an online or direct television campaign, and immediately know which portals and publishers are generating results, and which are not.
“Direct response marketing” is a term that is used to describe a marketing campaign that initiates an action on behalf of the student that views the advertisement. By monitoring the results of each response that is generated, advertisers can determine which channels and campaigns are successful. This allows for colleges and universities to spend money only with the portals and channels that are generating results.
In short, multi-channel direct response marketing is form of marketing that is very well suited to colleges and universities because it provides these institutions with the ability to market across multiple channels, and quantify the results that each initiative produces. This allows academic institutions to attract more students, generate more applications and enrollments, while continuously optimizing and refining the process.
Interactive Direct Education Marketing is an term that is analogous to Innovation Ads' Direct Response Enrollment Marketing. Interactive Direct Education Marketing is a process that leverages some type of incentive in order to entice the prospective student to fill out an online form, or initiate an inbound phone call. When leveraging rich content in the form of video or text, Interactive Direct Education Marketing is capable of driving education leads and student applications and enrollments. Rich content empowers prospective students by providing them with more information, and allowing them to make an informed decision before filling out the education lead form. High quality education leads drive more student applications and increase student enrollments.
Lead Generation—in business terms—refers to the act of connecting consumers and venders. There is usually a “mismatch” in terms of which consumers are interested in which products, the better the match, the better the “quality” of the lead. The advent of direct response marketing has greatly refined the lead generation industry, by allowing advertisers to target consumers in a more sophisticated manner.
In academic terms, lead generation refers to connecting prospective students with academic institutions. Direct Response Marketing helps universities to correctly identify which students are interested, and qualified, and which are not—thereby avoiding unappealing mass-marketing campaigns that are annoying, and can damage the reputation of a college or university.
By refining the lead generation process, direct response marketing allows colleges and universities to generate more enrollments in an efficient, and appealing manner.
In academic terms, lead generation refers to connecting prospective students with academic institutions. Direct Response Marketing helps universities to correctly identify which students are interested, and qualified, and which are not—thereby avoiding unappealing mass-marketing campaigns that are annoying, and can damage the reputation of a college or university.
By refining the lead generation process, direct response marketing allows colleges and universities to generate more enrollments in an efficient, and appealing manner.
When using the correct method for attracting and retaining new students, the process of lowering cost-per-enrollment is simple.
The first step in lowering cost per enrollment is analyzing what is working and what isn’t. Once this is determined—along with which degrees, certificates, or programs will be targeted—, measurable marketing campaigns are initiated.
The second step of lowering cost per enrollment is the implementation of marketing campaigns that yield measurable results. Direct response marketing has become an increasingly popular form of marketing, because it offers real-time quantifiable results. Direct response marketing solicits a response from prospective students, in the form of a phone call, or other means of direct communication. The fastest and most advanced forms of direct response marketing are direct response online and direct response television advertising. These two channels offer immediate and quantifiable results.
The third step in lowering cost per enrollment is to identify which marketing initiatives yield productive results, and which do not. This is done by tallying the results that each campaign is generating. When using direct response marketing this is quite simple: each advertisement generates inbound phone calls, or online registration forms that are filled out by individuals—once these forms are reviewed, The Academic Advising Center (TAAC) team members initiate outbound phone calls to prospective students. At the end of each phone call, the results are entered into MIND, a database that organizes information.
The fourth step is the optimization piece, called PSyC, or Prospective Student conversion System. PSyC is a term that describes the dynamic relationship between the Client Services Team, and TAAC team members. As described above, the results of each phone call are carefully recorded; PSyC feeds this critical information to the Client Services Team, informing them which campaigns are working and which are not. The CST reacts as a group of expert stock brokers: they monitor campaign trends, and boost or cut media allocation based on the success of each particular initiative.
By continuously cutting the low performing campaigns and boosting high performing campaigns, colleges and universities can be sure that cost per enrollment is on a constant downward trend.
The first step in lowering cost per enrollment is analyzing what is working and what isn’t. Once this is determined—along with which degrees, certificates, or programs will be targeted—, measurable marketing campaigns are initiated.
The second step of lowering cost per enrollment is the implementation of marketing campaigns that yield measurable results. Direct response marketing has become an increasingly popular form of marketing, because it offers real-time quantifiable results. Direct response marketing solicits a response from prospective students, in the form of a phone call, or other means of direct communication. The fastest and most advanced forms of direct response marketing are direct response online and direct response television advertising. These two channels offer immediate and quantifiable results.
The third step in lowering cost per enrollment is to identify which marketing initiatives yield productive results, and which do not. This is done by tallying the results that each campaign is generating. When using direct response marketing this is quite simple: each advertisement generates inbound phone calls, or online registration forms that are filled out by individuals—once these forms are reviewed, The Academic Advising Center (TAAC) team members initiate outbound phone calls to prospective students. At the end of each phone call, the results are entered into MIND, a database that organizes information.
The fourth step is the optimization piece, called PSyC, or Prospective Student conversion System. PSyC is a term that describes the dynamic relationship between the Client Services Team, and TAAC team members. As described above, the results of each phone call are carefully recorded; PSyC feeds this critical information to the Client Services Team, informing them which campaigns are working and which are not. The CST reacts as a group of expert stock brokers: they monitor campaign trends, and boost or cut media allocation based on the success of each particular initiative.
By continuously cutting the low performing campaigns and boosting high performing campaigns, colleges and universities can be sure that cost per enrollment is on a constant downward trend.
