CEPA

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Competitive Education Pricing Analysis compares your school’s tuition to that of other schools that are considered competition. Competitive Education Pricing Analysis can be broken down into the following steps:

• Identification of the entire market share that you are looking to capture;
• Analysis of market share held by competitors; Competitive pricing differentiation; How does your tuition compare to the tuition of the competition? Why do students choose competitors rather than your school—does tuition play a large role?

By conducting focus groups and surveys, Innovation Ads can help your school to determine whether or not different tuition rates will help your school to attract more students.

Contact us today to learn more about strategic enrollment management.